Monthly Archives: September 2014

Dissecting User Engagement Of Rome2rio’s Transport Images

In July we launched our Transport Images feature which displays insightful photographs of trains, buses and ferries on Rome2rio. Not sure if that ferry between Kuala Besut and Perhentian Besar is a leaky boat or a sophisticated catamaran? Do you reeeaaally want to spend 22 hours on that bus from Buenos Aires to Bariloche? Transit images provide information and re-assurance when venturing somewhere new with operators you’ve never heard of before.

Frankly, we weren’t sure how popular this feature would be, but it hasn’t taken long for users to show their approval: over three quarters of a million images are being viewed each week, after only two months on the site.

We love analyzing data and discovering how users are interacting with our site, and we were naturally thrilled to observe this level of popularity, with hover rates on the images ranging from 20 – 40%. Still, we wanted to drill deeper and learn which images our users were engaging with most often, as that analysis will help focus our efforts building the collection. Do users prefer internal or external photographs of the transport? Are bus photos more useful than train or ferry photos? How about ticket machines and station images?

We extracted the results from Google Analytics and manually classified images into different categories. Here’s the results:

Transit images clicks

Category, hover rate (calculated as percentage of times a category image is displayed), and samples

It turns out users are more engaged with images of buses and ferries (29 – 31%) than with trains (22%). This is perhaps not surprising – buses and ferries vary greatly in comfort and quality and the market is more fragmented with many smaller operators.

Surprisingly, users are engaging most with images related to rideshare offerings from BlaBlaCar and Carpooling.com. We presume this is because long-distance rideshare is still a relatively new concept and users are keen to learn more about the type of experience they’ll have.

We were surprised to discover no significant difference in engagement between interior and exterior photographs. This was consistent across all modes of transport.

Finally, images of ticket machines and train stations are also popular; it’s clear that many people worry about finding the station and learning more about where they’ll collect their ticket, and appreciate the extra degree of confidence these images provide.

We will use this data to prioritize our continued development of the image collection. We also rely heavily upon route popularity to prioritize our efforts, by sourcing images for popular routes first. Andrew Hickey and our global content team have made excellent progress since the feature was first launch and we are currently displaying 785,000 images per week:

transit-image-growth

Weekly transit image displays May 25 – Sep 13, 2014

We expect this will grow to around 1,500,000 weekly displayed images by the end of the year as coverage improves further.

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Print Search Results Feature Launched Today

For some time now, our users have been asking for the ability to print their journey plans. We’re now pleased to announce the Print view feature that displays your Rome2rio search result in a simple, ready-to-print format.

Simply click the new Print view button at the top-right of the search results:

printview1

The results are then displayed in a simple list-style format, ready for printing:

printview2

You may expand and collapse each of the possible itineraries to decide which to print:

printview3

You can try the new print view feature here. We’re confident it will come in handy, not just on the road, but also for sharing, scribbling notes, and for posting your upcoming trips on the noticeboard at work. (Unfair to your fellow workers, but understandable.)

Focusing On Our Global App

​Over the last two years we’ve experimented with various ways of getting Rome2rio’s journey planning technology into the hands of users. Our web-based desktop solution is by far the most popular, with over 3 million unique users each month, and growing fast. Naturally enough — we are an online travel company, after all — we’ve also released responsive versions of the site for use on mobile platforms, and an iPhone App.
 
 
We took the App experiment a step further last year with geo-specific versions for the iPhone: the Melbourne Transport Planner, UK Transport Planner, Sydney Transport Planner and a number of others. Each of these apps functioned in exactly the same way, used exactly the same data and produced exactly the same results as their “big sister” app, Rome2rio. The difference was that they only allowed Origin and Destination entries within their geo-specific area.
 
 
photo 2 (3)     photo 2 (3)
 
Geo-specific apps like the UK Transport Planner (left) produce identical
results to the Rome2rio app (right).
 
 
This experiment has had mixed results: the Melbourne and UK apps were very popular, while we gained little traction with the others. That may have something to do with the fact we didn’t actively market them, that the same functionality could be had through the Rome2rio app, or that consumers looking for an in-city journey planner also wanted up to the minute arrival times for buses, trains and subways: the type of information that is delivered so well by apps like Hopstop, TramTracker, CityMapper and others.
 
 
In any event, we’ve decided to focus our efforts on our global app, Rome2rio, and plan a new release in the November timeframe. We’ve withdrawn the other apps from the Apple store. Look out for the new version of Rome2rio later this year, and check the mobile version of our web site, which also works on Android devices.